Most real estate agents (or agencies) offer a "one size fits all" menu of services. If you want to sell your home, it is "x." If you want to buy a home, it is "y." These agencies offer very few choices or flexibility and charge the same amount to everyone regardless of their situation or needs.
We think that this way of business is a very outdated. Our customers are often very technologically savvy and come to us with a variety of needs and experiences. One of the major things that differentiates us here at Yaffe Real Estate is our ability to adapt our services and pricing to the needs of our clients.
Let me give you some examples:
Recently, we had a customer call to draft a purchase contract for them. The homeowner had been renting the property out to a tenant who now wanted to purchase the property. Could we assist them? Of course we can. Once we understood their situation, spoke personally to both parties and got everyone "on board," we were able to offer a fee structure that helped both parties involved accomplish their goal.
We are getting many calls from landlords who want us to take over the management of their properties. These landlords already have tenants in place but they don't want to handle the property management anymore. Can we take over? Of course we can! By understanding the situation, speaking with both parties and running the tenant through our qualification process, we can determine whether we are all on the same page.
Some of our homeowners have already marketed their homes, found qualified buyers and need us to help them get to the closing table. Once again, we can do this.
The point of all of this is that most real estate companies cannot or will not adapt to the changing marketplace. Their fee structure has been the same for years and they do not deviate from this structure. That is fine but that is not the Yaffe way. We can't always help everyone but by listening, understanding, and working together, we aim to create win/win situations for our clients.